Have you ever asked yourself this question: Is my website architecture good? Let’s back up. Firstly, what is “website architecture”? It refers to an approach to the design and planning of websites that involves technical, aesthetic, and functional criteria. Like traditional architecture, the focus is on the user and on user requirements. If you don’t have good architecture, then the next step of web marketing may be a major fail.
Here’s the problem: if your architecture is lacking, then once you get to the web marketing phase, you may have to completely redo your website. Why? Because the website won’t be able to support SEO, web marketing, and all the exciting things you plan to do. That’s why it’s recommended, much like a house, to build the framework of your website correctly from the ground up. The elements of building a great framework are simple: what is ideal for both the search engines and visitors to the site. That’s it. For example, if Google can’t identify your site’s most important pages, that’s an issue that will affect your search ranking position in Google.
Keywording plays a factor in your site’s architecture. Google still views keywords as important, and they identify the content of your site and how users search. For instance, think about exactly how a user searches. If a shopper is looking heeled shoes with smaller heels, does she search “shoes with kitten heels” or “low-heeled shoes” or “two-inch heels”? You want to make sure you’ve researched and used the keyword or keywords that are most used for this search.
Another factor is social media. Are you, as a business owner and website owner, engaging in social media? If not, it’s something to rethink. Google looks at how you engage with your customers via Google+, Facebook, Instagram, Pinterest, and a host of other sites. When good content goes viral on social media, and it comes from your site, that will also help with your search engine rankings.
At Qseeker.com, we are happy to discuss the options of improving your website’s architecture, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your website architecture, please contact us at 617-816-2969 or use our contact form.