Google announced in late February that “we will begin to use information from indexed apps as a factor in ranking for signed‐in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.” Let’s talk about app indexing and break it down in layman’s terms. App indexing allows webmasters to connect pages from your websites with specific content within your Android app. How does this help you? App indexing allows Android smart‐phone users, who have your app installed, to open it directly from relevant mobile search results on Google. This, in turn, connects all aspects of your business.
In the past, if someone searched for your business, but you had an app, all that would come up in Google search results is the link and the searcher could only open the link on the search results page and that was it. Now, with App Indexing, if the searcher has your app already installed, the search will open in your app. For instance, if you have a toy business and a user searches for a particular toy you have reviewed, the user will be able to open that result in the already‐installed application, instead of the main website. That way, the middle man is cut and the user is utilizing the already‐installed app. This helps in regard to specific searches in particular.
However, you as the business owner, must enable app linking on both your website and your Android app. This is a technical procedure that either you or your developer can figure out. Once done, app linking allows Google to crawl and process both the website and app and helps Google understand the relationship between them. Basically, you are making your business more discoverable by accessing both the website and app and linking them together.
To find out more about the technical specifics behind App Indexing and how to enable it for your business website and app, please see: https://developers.google.com/app‐indexing/webmasters/details.
This blog was inspired by an article from Google Developers