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Who to Trust? Social Media or Search Engines?

You are here: Home / Marketing / Who to Trust? Social Media or Search Engines?

Google. Bing. Lycos. Go.com. Anyone growing up in the computer age is familiar with the concept of the internet search engine. With the growth of social media, however, what is the more trusted source for news and information? The recently released 2013 Edelman Trust Barometer indicates that while the overall trust in media is up 5% compared to 2012, no one source stands out as being highly trusted more than another.

Search engines and traditional media topped the list with 58% of those surveyed saying those are their trusted sources for news and information whereas social media (Facebook, Twitter, etc.) only came in at 41%. However, with only 58% claiming trust in search engines, it seems as though the general public has not been entirely wooed by any one search site as being the most reliable or trustworthy.

http://searchengineland.com/search-engines-more-trusted-than-social-media-for-news-information-study-148914

Filed Under: Marketing, Quality, Search Engines Tagged With: 2013 Edelman Trust Barometer, Search Engines

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