Have you ever asked your clients and customers, what it is they like about working with you? “What do I do really well?” “What do you like about working with me?” You might get some important information, something about why people buy from you in the first place and then why they stay with you and keep coming back. If you are brave you might also ask a tough question like what are the things they don’t like. This might give you the info you need to improve and to make things better. What’s not good can be better and what’s good can be great. Finding out these answers are the key ingredients in getting better and meeting the challenge of Quality in your marketing.