Since its launch in 2011, Google+ has very quickly become the new social networking juggernaut and a key part of any social media marketing plan. As of the 4th quarter of 2012, Google+ had over 343 million users and has become the second most popular social network after Facebook. With the numbers rising so quickly and it’s convenient integration with Google-based applications like Gmail and YouTube, Google+ could give Facebook a run for its money. For businesses especially, Google+ is essential because it plays a huge role in search engine optimization (SEO). At the end of the day, it comes down to the simple fact that a Google+ page can make your business show up higher in Google search results.
When creating a Google+ page for your business, one of the first things to consider is one of the simplest. A Google+ business page allows you the space to provide an “Introduction” to you company’s services on your “About” page. While this may seem pretty straightforward, it also presents a unique opportunity to increase your web presence and improve your SEO. Including relevant SEO keywords in your Introduction will also boost your presence in Google search results. By including links to a variety of content on your company’s website, you can guide followers to key features, directing potential customers and clients to all that you have to offer.
Google+ also offers you the opportunity to connect with other Google+ users who may be beneficial to your business. While you can also organize your own connections in various circles, it is also important to engage with circles within your industry – staying apprised to the latest trends and joining relevant conversations. This virtual networking can do wonders for increasing your online visibility and promoting your brand and the quality of your circles.
One of the main things that sets Google+ apart from the rest of the social media pack is “Google+ Authorship.” Through the use of this feature, which attributes web content to its source and an authentic tie to a legitimate Google account, you can become seen as a knowledgeable and trusted resource on your field. It’s easy to use and offers additional SEO benefits while also promoting your brand. With an author photograph next to your content, your business will become highly visible in a sea of search results. Google+ Authorship increases brand awareness while putting a face to the company name.