“The Quality Seeker,” is a phrase and concept used to define and describe a phenomenon that tends be true for most informational needs and internet searches. When a person needs something, whether an answer or an idea, or a solution to a problem, a service, or something new or different – then they begin to seek. First and instinctively they search what they know, their memory, their knowledge, then they move onto people they know, and resources and data that is available to them. They search online for products, services, information, connections, media etc.. They want to find the highest quality information at the fastest rate. This is how many internet searches begin and how many end. Understand The Quality Seeker and how it pertains to your business objectives and you can master the challenges of search.