The user experience is of the utmost importance to Google. All the fancy, old ways of trying to trick Google through keywording and the use of content farms don’t work anymore. Google now ranks websites on the user experience and how user friendly the website comes across. The actual content of the website matters the most.
The user experience is subjective, especially when purchasing an item on a commerce site. For example, let’s say users type the keyword phrase “ballet slippers” in a Google search. When your site pops up in the search and they click on it, each user has a different need. For example, one user may be a mother who is searching for affordable ballet slippers for her child. But your site only has adult slippers, so the mother bounces back to Google quickly. Another example is a user who is looking for discounted, adult slippers, but you only carry top-of-the-line, expensive slippers. Again, the user bounces off your site. This proves that everyone has different needs; therefore, how does Google determine a quality search experience?
As SearchEngineLand.com says, the determining element is this: “You should treat the percentage of people that are satisfied with their visit to your page—and how that compares with the percent satisfaction people have with pages competing with you in the SERPs—as a ranking factor.” Basically, Google’s main priority is money. That probably doesn’t shock you. Imagine this: if Google keeps sending users to a commerce website they don’t like and they never buy, Google isn’t making money. Anything that impacts usage and revenue is vital for Google and its dominance on the web, hence why it puts so much emphasis on it. Google tracks when a user has a short click to a website, or when the user stays on the site for a second and bounces back to the Google search. Vice-versa, Google also tracks when a user stays on a page and doesn’t return to the search. Additionally, design is a major determining factor as well. The website design must show trust, privacy when purchasing or submitting information, and product specification.
At Qseeker.com, we are happy to help your website move up in the search engine rankings, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.