At Qseeker, most companies that we work with want to focus their SEO efforts on a localized search area, and for good reason. Local SEO is key to successfully targeting markets and clients for businesses working in a certain area on the map. Sometimes, however, it is tempting for companies to want to expand their search engine marketing efforts immediately to neighboring towns and cities to maximize their client base. Although this strategy known as local content silos can be effective, it is important to make sure that you are first competitive and successful in your own “back yard”, as emphasized in this recent article in Search Engine Land. Optimize your proximity and location first, which will help boost your relevance and authority in the search engines. If expanding to other neighboring towns is your long-term goal, this will help set you up for success.
If you are interested in optimizing your local search engine optimization efforts or have questions, please contact Francis McGovern at 617-816-2969 for more information.