As 2016 comes to a close, businesses are not only reflecting on the past year but also looking ahead to 2017, including analyzing their yearly budgets. In
particular, small businesses have more limited financial resources and need to be smart and efficient with their dollars. Every small business will have a marketing budget, and there is evidence and positive benefits why they should focus more of their dollars on online marketing in 2017.
A recent article on Search Engine Land, Why SMBs should spend more of their budget on online marketing in 2017, lists a few top reasons why online marketing should be given more focus in the marketing budgets of small businesses. First, as traditional advertising spend is falling, online marketing spend continues to rise. For your small business, this means that your competitors are most likely spending more on search engine optimization and search engine marketing because customers are increasingly searching online for products and services. Second, online marketing has a host of benefits, including a higher return on investment, being able to immediately track metrics to provide ongoing feedback, and the low cost of channels such as social media that can reach a larger audience than traditional means. Lastly, the article references a recent study of small businesses, and the results support the trend towards the need for a larger online marketing budget to gain a greater search engine presence and, in turn, more customers.
Contact Qseeker to help you understand how your small business can experience a higher return on investment when you focus on online marketing. Call Francis McGovern at 617-816-2969 for more information.
(image courtesy of jphotostyle.com)