What’s on tap for Google? Glad you asked. No, it’s not the craft beer Google employees gulp down during happy hour. It’s the Google Now On Tap feature on the Android smartphone. Here’s how it works: Tap and hold the phone’s Home button and that will bring up Google Now Cards, no matter if you’re using your mobile browser or in an app. Google provides specific examples. Example one is let’s say you’re reading an email with movie title X in it. If you tap and hold the Home button that will bring up the Google Now Card about the movie. Links would include the movie’s IMDB profile, YouTube video or trailer, and more.
Another example is let’s say your friend wants to meet you at a restaurant. He texts you the info with the restaurant name within the text. You would tap and hold the Home button, and that would bring up review sites of the restaurant, such as OpenTable. In other words, when you tap and hold the Home button, you, the user, are telling Google you need help with something. Interestingly enough, Google also reports that if you tap on a picture, information will be brought up. However, it’s unclear whether this can be done straight from the photo or via the Home button.
And if you don’t want to access the Google Now Cards, you can also say “Okay Google” to ask a question from your phone as well. The thought behind Now On Tap has three elements: understanding context, providing answers, and helping users take action. Time will tell if users like Now On Tap, which will be released on the Android system later this year.
At Qseeker, we are happy to help your website be more accessible in Google’s new feature, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.