Trust, experience and results.
In Law, perception is everything. How the client sees you and how you are able to make the client see you is instrumental in engaging them. In order to connect with your clients you must impart trust, experience and your ability to get results.
These are the three main things a lawyer should focus their energy on with new clients. People need to be able to count on their lawyer and trust them to maintain their confidence and know that they have handled their type of issue before, and resolved the issue favorably for their clients. Read more about legal marketing on Qlegal.