Google made a big announcement to how it is changing its search. It said as of April 21, 2015, it will be using mobile‐friendliness as a ranking signal. Google says, “this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” How does this affect you and your business?
The first thing to do is look at your website or websites and find out if Google considers it/them mobile friendly. If not, that will be a problem come April 21. You want to start by taking Google’s Mobile‐Friendly Test. If you find out your website or blog doesn’t pass, you have three options. 1) You can usethird‐party software to make your site mobile‐friendly. For instance, if your blog is on a WordPress platform, you can go directly to that and download the user guide. It will take you step by step on how to make your site mobile‐friendly. 2) You can make your site mobile‐friendly and then dive into the technical details. Here, you’re basically taking on the job of a developer. If you can do it, great. If this is over your head…you may need to move on to step three. 3) You can hire someone to make your site mobile‐friendly. Yep, hire a developer to help you.
If none of these options are great, the last one is to build a completely new website that uses a mobile‐friendly platform, such as Tumblr, Google Sites, etc. Do your research first before you jump into building or hiring someone to build another site. Make sure it uses or has the ability to use a mobile‐friendly platform. For instance, with WordPress, the mobile‐friendliness depends on the theme, so it’s best to choose the right theme to align with search rankings.
This blog was inspired by an article on Google Webmaster Central Blog