Local Office Optimization is an important aspect of any local SEO program. We have worked with a number of firms that serve a specific geographic area. Businesses such as Real Estate Agents, Attorneys, Professional Service Providers, Hospitality, Custom Home Construction etc. What’s important to remember is that you are “storytelling” the potential of that region. In order to position well you need to develop a content footprint for that region so that your site is considered relevant.
You want to make sure that you have a main landing page for each office that’s optimizing for the City or region name. For example in the Northeast people might reference a large Metropolitan region, whereas down in the southern states they might reference a county. Keep in mind you’re trying to paint a picture of all the amenities and features and benefits of that region, for example the easy commute, the great schools, the mountains and rivers, and the wildlife. Not only can you write about those geographic features and the benefits of living in that area but you can also help tell the story of the community and the news and events with each blog piece or social media piece. This can add a layer to your SEO and reinforce your strategy.