In the past, individuals would often contact a lawyer using more traditional methods, such as yellow pages, referrals and word of mouth. Now rather than location being listed in a phone book, law firms need to reach out and be proactive in obtaining new clients. In a competitive marketplace law firms are coming to terms with the necessity of “selling” their services. While it is a hard idea for many to grasp, it is a reality for successful practices. When some think of selling, they picture television advertisements and over-the-top advertising strategies, which may seem out of place if it is not your style. You need to be proud and confident about your services, and in some cases, shout it from the rooftops. Read more.
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