Why is it so important to make a website mobile-friendly? You may look at your website and say, “it looks just fine.” However, it’s now crucial that your website is mobile friendly, because Google will begin to judge a website’s search engine ranking on its mobile friendliness. This change will occur in April 2015. The first step to making your website mobile friendly is to take the Mobile-Friendly Test provided by Google. Type the name of your web page’s URL into the search browser and click on Analyze. If your site is mobile friendly, then you are set. If your site is not mobile friendly, there may be several reasons why. Common reasons are the text is too small to read, the links are too close together, or the mobile viewport is not set, for example.
Further examine the Mobile-Friendly Test and see how Googlebot views your website’s homepage on a smartphone. For example, the analysis may say something like this: “This page uses 22 resources which are blocked by robots.txt.” You will see how a smartphone user views your homepage. The text may appear very small and certain important parts of the page may not show up on the screen. Nowadays, with so many other options, users will move on to the next website—or even worse, your competitor’s site—if your website looks unprofessional or is impossible to read. Your next step is to fix all of these issues by making the website mobile friendly.
The analysis should show what platform your website uses. For instance, if you use WordPress, Google provides a guide for how to fix your issues in WordPress specifically. Either you or your developer can use this guide to make your website mobile friendly. The same goes with other common platforms. If you are using WordPress, for instance, it may simply require a switch or upgrade of your website’s theme and voila, your website is now mobile friendly. Often, though, issues are more complicated than that and a developer or expert is necessary to take your website into the realm of mobile friendliness.
If the latter sentence describes you, a business owner who wants a high search engine ranking, but you don’t have the technical knowhow, please contact us at Qseeker.com. We are happy to discuss the options of making your website mobile friendly, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, and creation and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.