Another fun algorithm from Google, but this one seems long overdue. If your website is not “mobile friendly,” that will drastically affect its ranking in the search engine of Google. It actually makes sense in regard to how users search these days. Many users have abandoned computers and laptops for the convenience of searching on their smartphones. Therefore, if your website is not mobile friendly, or you simply don’t know if it is, it is best to find out. First, use Google’s Mobile-Friendly Testing Tool to see if your website passes the mobile-friendly test. Another great way to find out quickly is to search for your website on Google and see if the gray “Mobile-friendly” label comes up as the first words in your website’s description or summary. If it does, Google recognizes your website as mobile-friendly; if not, you have some problem solving to do.
First of all, let’s discuss the algorithm itself. Why is it so major? Because of the aforementioned smartphone reason listed above and it will be a significantly larger algorithm than both Panda and Penguin…so anyone who knows Google knows that is huge. Your website will be affected for the worst in regard to search rankings if it’s not mobile-friendly, and there’s no way around it. It’s no wonder webmasters are having a collective freakout over this algorithm. You have to be prepared and know a few facts. The first is the algorithm rollout will be on April 21, 2015 and it will take a week to completely roll out. That gives you time to become mobile-friendly. The second major element is there is no “maybe, I’m kinda mobile-friendly.” No. Google has stated your website is either mobile friendly or it’s not. And you will know by the mobile-friendly gray label in the Google search results or by taking the mobile-friendly test.
What do you do if you find that your website is not mobile-friendly? Either you can fix it yourself by way of the Google guides or you can discuss it with your website developer. However, if neither of those are options, we at Qseeker are happy to help make your website mobile-friendly. We understand platform, theme, and most importantly, how to achieve a top search ranking in the Google results.
Please contact us at Qseeker.com. We are happy to discuss the options of making your website mobile-friendly, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile-friendly, please contact us at 617-816-2969 or use our contact form.