How annoying is it when all you want to do is click on a product or link and be led to the right page…but you find yourself faced with an interstitial page? An “interstitial” is set up so the user can perform a certain action, such as downloading an app or signing up for the website. In the broad spectrum of Internet usage, this interstitial tactic has been known to annoy users who only want to be led to the intended piece of content. Then why have them? Businesses agree that these interstitials win out to encourage sign-ups or app downloads, so that’s why they continue to use them. However, Google doesn’t see it that way.
Instead, Google wants to focus on the user experience, and in doing so, it may take interstitial pages into consideration. They are seen as disruptive to users, and that could have a negative effect on Google results. Now that Google is focusing on the mobile-friendly user experience and rolling out an algorithm that will heighten websites with that experience, it is time to assess your website, especially if you are a big business. Major business websites, especially retailers, may potentially suffer from adverse interstitial results in the Google rankings. You must ask yourself these questions: Do you have a lot of interstitial pages? If so, why? How could you possibly lessen these pages if need be? Is there another way for users to download your app or sign up for your website?
What do you do if you find that you have a ton of interstitials? Either you can fix it yourself or you can contact your web developer to fix it. However, if neither of those are options, we at Qseeker are happy to consult with you on your interstitial issue and how it may affect your Google rankings. We understand interstitials, and most importantly, how to achieve a top search ranking in the Google results.
Please contact us at Qseeker.com. We are happy to discuss the options of making your website mobile- friendly according to Google, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile-friendly in regard to interstitials, please contact us at 617-816-2969 or use our contact form.