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Google Knows the Waze to Success

You are here: Home / Business / Google Knows the Waze to Success

WazeWaze  is a free navigation app that utilizes a community of users to update real-time road and traffic information.  Close to 50 million drivers using the community-based Waze app provide updates, which help commuters avoid traffic, construction, accidents and detours – ultimately assisting in a faster commute for all Waze users.  With an element of social media, you can also connect with friends, coordinating meet-ups and arrival times.

Recently, a bidding war for the navigation app has ensued and was reportedly won by Google.  The deal has been in the works for months and it was originally reported that Facebook was also attempting to purchase the Israel-based startup.  While it has not been finalized, Google will reportedly pay 1.3 billion for the acquisition.  Read More.

Filed Under: Business, Google+, Regional Search, Social Media Tagged With: Apple, Business News, facebook, Google+, location services, Maps, Navigation App, Social Media, Waze

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