If you own a business, then you are probably familiar with “outbound marketing.” But is it providing the biggest marketing bang for the buck? It employs traditional marketing tactics that include print advertising, direct mail, sales calls, commercials and billboards. Although some of these strategies can be effective in the long run, these advertisements are often seen by many people who have no interest in your products or services, making it a costly effort. With “inbound marketing” however, marketing efforts focused on strategies such as keyword-optimized content, social media, blogging, search engine optimization and paid advertisements will organically attract those who are searching online for your product or service. As written in the article Inbound vs. Outbound Marketing – What’s Best for 2017?, “According to the article, SEO-generated inbound leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. Why? Inbound leads are coming from people who initiated a call or navigated to a website. They’re actively shopping and intend to make a purchase.”
As mentioned in our previous post here, now is the time to think about how you want to spend your marketing dollars in 2017. Qseeker can help you cultivate an inbound marketing effort focused on the customers who want to find you, providing you a greater return on your investment. Call Francis McGovern at 617-816-2969 for more information.