When looking to optimize your site, it may seem tricky at first. It can be overwhelming to figure out how to optimize. What works? What doesn’t work? Is it possible to overdo it? What can get you penalized in Google?
The first step is to understand SEO best practices. The best SEO practices starts with building quality content on a regular basis. There’s an SEO adage that states “Content is King.” Without top quality content, a site is not useful and certainly not compelling. Creating good content can include blog posts, landing pages, etc. Offering high quality content on your site, instead of irrelevant pages filled with links and poorly written content, will keep users on the page and let Google know that it is a valuable site.
The best way to approach this problem of building your content is to analyze how searches will find your site. How can you answer the question that brought them to your site? Is there way through a piece content that you can uniquely answer their search? Your ability to find that content and create something will determine the quality of your site in the search results. It’s a little bit of a riddle.
Part of the answer is to remember to keep building fresh content. If your site is not regularly updated, Google will take notice and your rankings are likely to slip. Creating fresh content like blog posts can help you achieve quality but in addition to that, optimizing existing content by inserting important keywords in a natural fashion can help bump up your Google rankings. Reworking headings and page titles to accurately reflect the content on each page is important for keeping the pages high quality and relevant.
In order to achieve quality SEO results, you must have a quality website. Once you build a good website with quality content, higher Google results are likely to follow.