A global event like the 2010 World Cup can bring together different factions to share and enhance an experience. SEO marketing can build a connection between all the elements and outfacing applications within an organization. A global charter where all groups unite for a common goal can unite SEO efforts with the content in a blog, and with social media initiatives such as Facebook and Twitter. People can unite and connect to improve results. South Africa hosted the World Cup, and people of different cultural backgrounds shared a unique common thread that tied them together.  The same idea is true of SEO as it rolls out with a company-wide charter, and when networks, applications and teams are linked based on shared goals the results improve. The more quality content, links and keywords that bind your networks, feeds and blogs, the more visible your website will be in a Search, and the more likely the connection will continue to grow.  As World Cup fans noticed, it’s important to instill a sense of involvement between different communities, in order to cultivate stability. A great SEO campaign has the power to unite a company or organization for a common goal; don’t miss the opportunity to compete for own “global” connection!