Small Business Content Marketing: Is it Worth It?

As a small business with limited time and resources, you may be wondering if content marketing is really worth it? With larger companies that have greater funds and more employees, it may seem like an easier question for them to answer. But all companies, both large and small, can reap the benefits of content marketing, especially when new content is created consistently and promoted effectively.

For small businesses, your content will reflect your niche and will be a key driver for how prospective clients will find you online. Your content marketing strategy needs to focus on your target audience, the keywords those potential clients are using, the type of content you will create and how often, and how you will track your effectiveness (i.e. conversion tracking, etc.). These efforts will be worth your while when you see your traffic and sales increase.

Qseeker can help you create a content marketing and overall search engine marketing plan to drive the right customers to your small business online. If you have any questions, please contact Francis McGovern at 617-816-2969 for more information.

Google’s mobile-first index: Is your website ready?

I think most of us would confess to using our smartphones as our go-to devices for web searching and browsing. Given the on-the-go nature of our lives, our mobile phones are always with us and easily accessible. For this reason, at Qseeker we understand the importance of optimizing clients’ websites for search engines across both desktop AND mobile versions. Recently, news broke that Google has started testing its mobile-first index for search engine rankings, which means Google plans to first look at the mobile version of a website and then turn to the desktop version if a mobile one does not exist.

As Barry Schwartz notes in his article Google begins mobile-first indexing, using mobile content for all search rankings on Search Engine Land, Google is currently indexing the desktop version of websites even though there are more daily mobile searches than desktop searches. According to Google, using mobile-first indexing will “make our results more useful.” Schwartz also lists some of Google’s recommendations to prepare for the upcoming change.

Is your website optimized for mobile-first indexing? If not contact us today, 617-816-2969.

Who to Trust? Social Media or Search Engines?

Google. Bing. Lycos. Go.com. Anyone growing up in the computer age is familiar with the concept of the internet search engine. With the growth of social media, however, what is the more trusted source for news and information? The recently released 2013 Edelman Trust Barometer indicates that while the overall trust in media is up 5% compared to 2012, no one source stands out as being highly trusted more than another.

Search engines and traditional media topped the list with 58% of those surveyed saying those are their trusted sources for news and information whereas social media (Facebook, Twitter, etc.) only came in at 41%. However, with only 58% claiming trust in search engines, it seems as though the general public has not been entirely wooed by any one search site as being the most reliable or trustworthy.

http://searchengineland.com/search-engines-more-trusted-than-social-media-for-news-information-study-148914