What Makes a Quality Search Experience?

The user experience is of the utmost importance to Google. All the fancy, old ways of trying to trick Google through keywording and the use of content farms don’t work anymore. Google now ranks websites on the user experience and how user friendly the website comes across. The actual content of the website matters the most.

The user experience is subjective, especially when purchasing an item on a commerce site. For example, let’s say users type the keyword phrase “ballet slippers” in a Google search. When your site pops up in the search and they click on it, each user has a different need. For example, one user may be a mother who is searching for affordable ballet slippers for her child. But your site only has adult slippers, so the mother bounces back to Google quickly. Another example is a user who is looking for discounted, adult slippers, but you only carry top-of-the-line, expensive slippers. Again, the user bounces off your site. This proves that everyone has different needs; therefore, how does Google determine a quality search experience?

As SearchEngineLand.com says, the determining element is this: “You should treat the percentage of people that are satisfied with their visit to your page—and how that compares with the percent satisfaction people have with pages competing with you in the SERPs—as a ranking factor.” Basically, Google’s main priority is money. That probably doesn’t shock you. Imagine this: if Google keeps sending users to a commerce website they don’t like and they never buy, Google isn’t making money. Anything that impacts usage and revenue is vital for Google and its dominance on the web, hence why it puts so much emphasis on it. Google tracks when a user has a short click to a website, or when the user stays on the site for a second and bounces back to the Google search. Vice-versa, Google also tracks when a user stays on a page and doesn’t return to the search. Additionally, design is a major determining factor as well. The website design must show trust, privacy when purchasing or submitting information, and product specification.

At Qseeker.com, we are happy to help your website move up in the search engine rankings, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.

Why is Bad, so Good?

What is it about the antihero that is so likable? Is it that we find them relatable in their daily struggles because we empathize with their failures and rejoice with them when they go against the moral tide, wishing to do that ourselves? Or is it something more? Characters such as Dexter Morgan and Breaking Bad’s Walter White break social norms with their unusual ethics all the while following different moral codes. Perhaps as the viewer, it is our inside glimpse at the lives of these antagonists that humanizes them and therefore allows us to justify their actions and portray them in our own minds as protagonists.

In Dexter’s case, not unlike Batman’s, we root for him because he is a vigilantly putting away criminals and finding justice when the law cannot.  While Dexter Morgan started out as a man with no humanity, it is evident in the later seasons that he has a measurable amount of compassion towards his family and coworkers. Yet Dexter continues to kill and follow his own moral code. Is this transformation real or is it an illusion that the audience perceives to justify his actions?

Conversely, Walter White loses his compassion as Breaking Bad’s seasons progress yet the audience still roots for him and against his non-submissive, ill-treated wife, Skylar. What started out as the Walter White’s raw desperation turns into a thirst for power and the desire to build an “empire.” Why do we root for the antihero that is no longer justifying his means to an end but has become greedy and malicious?  Could it be that the inside knowledge of his motives and struggles allows us to bend our moral consciousness towards a more favorable opinion.

Moral transgression could be only half of the reason that we are drawn to these characters. The other half is that the characters are just so good at being bad that the quality of the their performance has us hooked. What is the lesson for us as marketers? In reality, it means that the story matters just as much as the way that it’s told. As marketers we need to remember that we are always portraying a certain story for our business. In the same way we get hooked on our favorite shows, the quality of the message is half of what hooks the consumer and can be measured by repeat business or desire to watch another episode. Whether it is a product or a service we need to focus on reaching a level of quality that allows a simple, powerful, honest story to be told that will really hook the customer for good.

The Quality of Care

What determines the success of a healthcare provider or new treatment? Is it the services they offer or is it the speed of care, or the results of patient outcomes? It’s everything really, but caring is the first step in healing.  At some basic level it needs to come from a person and be a person to person transaction. Transaction is too austere a word. The word healing and machine don’t go hand in hand. The recipe for healing begins with listening and trying to comfort or help. This might be a small change in some one’s daily life or it might be a new form of treatment that helps them feel better or feel less pain. Click to read more about quality and healthcare marketing.

Achieving Quality in SEO

When looking to optimize your site, it may seem tricky at first.  It can be overwhelming to figure out how to optimize.  What works?  What doesn’t work?  Is it possible to overdo it?  What can get you penalized in Google?

The first step is to understand SEO best practices.  The best SEO practices starts with building quality content on a regular basis.   There’s an SEO adage that states “Content is King.”  Without top quality content, a site is not useful and certainly not compelling.  Creating good content can include blog posts, landing pages, etc.   Offering high quality content on your site, instead of irrelevant pages filled with links and poorly written content, will keep users on the page and let Google know that it is a valuable site.

The best way to approach this problem of building your content is to analyze how searches will find your site. How can you answer the question that brought them to your site? Is there way through a piece content that you can uniquely answer their search? Your ability to find that content and create something will determine the quality of your site in the search results. It’s a little bit of a riddle.

Part of the answer is to remember to keep building fresh content.  If your site is not regularly updated, Google will take notice and your rankings are likely to slip. Creating fresh content like blog posts can help you achieve quality but in addition to that, optimizing existing content by inserting important keywords in a natural fashion can help bump up your Google rankings.  Reworking headings and page titles to accurately reflect the content on each page is important for keeping the pages high quality and relevant.

In order to achieve quality SEO results, you must have a quality website.  Once you build a good website with quality content, higher Google results are likely to follow.

Quality is What We Focus on

That is what Qseeker is all about. That is what we help companies improve. Qseeker is focused on improving the quality of the marketing of our clients. Its a simple premise, the better the offer, then the higher the impossibility of refusing. The more effective your products and services are, then the more likely customers and clients will use them if they remain better than than your competition. The secret is how you communicate that value to prospective customers and clients.