Small Business Content Marketing: Is it Worth It?

As a small business with limited time and resources, you may be wondering if content marketing is really worth it? With larger companies that have greater funds and more employees, it may seem like an easier question for them to answer. But all companies, both large and small, can reap the benefits of content marketing, especially when new content is created consistently and promoted effectively.

For small businesses, your content will reflect your niche and will be a key driver for how prospective clients will find you online. Your content marketing strategy needs to focus on your target audience, the keywords those potential clients are using, the type of content you will create and how often, and how you will track your effectiveness (i.e. conversion tracking, etc.). These efforts will be worth your while when you see your traffic and sales increase.

Qseeker can help you create a content marketing and overall search engine marketing plan to drive the right customers to your small business online. If you have any questions, please contact Francis McGovern at 617-816-2969 for more information.

Cultivate an Inbound Marketing Strategy Targeted towards Customers Who Want to Find You

If you own a business, then you are probably familiar with “outbound marketing.” But is it providing the biggest marketing bang for the buck? It employs traditional marketing tactics that include print advertising, direct mail, sales calls, commercials and billboards. Although some of these strategies can be effective in the long run, these advertisements are often seen by many people who have no interest in your products or services, making it a costly effort. With “inbound marketing” however, marketing efforts focused on strategies such as keyword-optimized content, social media, blogging, search engine optimization and paid advertisements will organically attract those who are searching online for your product or service. As written in the article Inbound vs. Outbound Marketing – What’s Best for 2017?, “According to the article, SEO-generated inbound leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. Why? Inbound leads are coming from people who initiated a call or navigated to a website. They’re actively shopping and intend to make a purchase.”

As mentioned in our previous post here, now is the time to think about how you want to spend your marketing dollars in 2017. Qseeker can help you cultivate an inbound marketing effort focused on the customers who want to find you, providing you a greater return on your investment. Call Francis McGovern at 617-816-2969 for more information.

Online Marketing: A Must for Small Businesses in 2017

As 2016 comes to a close, businesses are not only reflecting on the past year but also looking ahead to 2017, including analyzing their yearly budgets. In
particular, small businesses have more limited financial resources and need to be smart and efficient with their dollars. Every small business will have a marketing budget, and there is evidence and positive benefits why they should focus more of their dollars on online marketing in 2017.

A recent article on Search Engine Land, Why SMBs should spend more of their budget on online marketing in 2017, lists a few top reasons why online marketing should be given more focus in the marketing budgets of small businesses. First, as traditional advertising spend is falling, online marketing spend continues to rise. For your small business, this means that your competitors are most likely spending more on search engine optimization and search engine marketing because customers are increasingly searching online for products and services. Second, online marketing has a host of benefits, including a higher return on investment, being able to immediately track metrics to provide ongoing feedback, and the low cost of channels such as social media that can reach a larger audience than traditional means. Lastly, the article references a recent study of small businesses, and the results support the trend towards the need for a larger online marketing budget to gain a greater search engine presence and, in turn, more customers.

Contact Qseeker to help you understand how your small business can experience a higher return on investment when you focus on online marketing. Call Francis McGovern at 617-816-2969 for more information.

(image courtesy of jphotostyle.com)

The Power of the Niche

At Qseeker we believe in the importance of the niche, that by understanding your very specific target market, you can succeed. You may feel that your small business and website is at an SEO disadvantage when competing with bigger sites, but there are strategies you can use to get more targeted and niche search engine traffic that the bigger sites just can’t do. On the SEO blog Moz.com, Rand Fishkin’s article, How Can Small Businesses/Websites Compete with Big Players in SEO?, describes just how small businesses and websites can use their smaller size to their advantage in their SEO efforts.

Fishkin goes on to explain that both the large sites and small sites have their own respective advantages, and that smaller businesses can be just as competitive in their search engine marketing if they focus on specific niches. For example, big sites tend to have better domain authority, quantity and diversity of external links, trustworthiness, financial resources and the ability to invest if and when something is a big priority. For smaller sites, they have the benefit of being able to switch directions and priority quickly due to less and smaller teams, the ability to be more creative, have a specific focus, and build their business around a particular niche.

To remain competitive, Fishkin lays out 5 ways small businesses can thrive and grow. First, focus on keywords that bigger sites are not or cannot compete on. This will require some analysis of specific target markets that you can specialize in. Also, build up your authority, trust and brand for your specific areas, which includes targeting content that is more indirect and does not take the same path to conversion as your larger competitors. Once you have targeted your specific keywords, strive to be the best resource by focusing more energy in those areas and developing more content than your larger competitors ever would. Lastly, build more direct and stronger relationships with those that will help boost your authenticity, trust and niche appeal.

Use your smaller size and website to your advantage and discover the SEO opportunities that you may be overlooking. Qseeker can help you do just that.

The Quality of a Brand

Every restaurant and hotel location is a brand in and of itself. If you you keep it small, you can control your brand and choose to keep a watchful eye but if your brand has grown through your hard work and passion or investment and investment of others then you risk the experience your customer’s feel being slightly diluted. One way to maintain your brand is by carefully maintaining a hold on who works for the brand and who doesn’t. In hospitality, the employees and colleagues who run a hotel or really are that brand. They represent it and they give it life…. Read more on Qdiner.com