Google’s mobile-first index: Is your website ready?

I think most of us would confess to using our smartphones as our go-to devices for web searching and browsing. Given the on-the-go nature of our lives, our mobile phones are always with us and easily accessible. For this reason, at Qseeker we understand the importance of optimizing clients’ websites for search engines across both desktop AND mobile versions. Recently, news broke that Google has started testing its mobile-first index for search engine rankings, which means Google plans to first look at the mobile version of a website and then turn to the desktop version if a mobile one does not exist.

As Barry Schwartz notes in his article Google begins mobile-first indexing, using mobile content for all search rankings on Search Engine Land, Google is currently indexing the desktop version of websites even though there are more daily mobile searches than desktop searches. According to Google, using mobile-first indexing will “make our results more useful.” Schwartz also lists some of Google’s recommendations to prepare for the upcoming change.

Is your website optimized for mobile-first indexing? If not contact us today, 617-816-2969.

Mobilegeddon, Does It Exist?

Mobilegeddon is upon us. What does that mean? Well, if your website is not considered mobile-friendly by Google, you are, allegedly, going to be negatively affected in search engine rankings. In other words, if your website isn’t user friendly on a smart phone, beware: your site may be lost in Google-space. This update rolled out a couple weeks ago, and it’s up for debate whether webmasters are seeing a drastic change.

In certain areas, yes, webmasters are saying they are seeing the change if the website isn’t mobile friendly. Others are saying no, they haven’t seen a change as of yet. Either way, it is confirmed that Google did roll out this update, though it may take some time to see results. For example, a website that is not viewed by Google as mobile-friendly may not be affected as of yet. However, as the rollout continues, it may affect the website greatly. To tell if your website is mobile friendly, use the Mobile- Friendly Test Tool. Plug in the website’s URL and you will see if you need to make your website mobile friendly.

Experts say you may not see a day-to-day change of Google results, but you may see a huge difference from week to week. They recommend to keep checking back to see how your website fares in the Google rankings. If you know your website is definitely not mobile friendly, that is an issue you may want to tackle immediately. How do you go about doing so? Your options are to contact your web developer and have her fix it. Or you can fix it yourself. For example, if you have a WordPress website, it’s often a matter of updating to a mobile-friendly theme. Though keep in mind with WordPress, when changing the theme, though the pages and posts may be seen in the backend, they may disappear in the front end.

At Qseeker, we are happy to discuss the options of making your website mobile friendly, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.

Mobile‐Friendly Search Results, Gotta Have ‘Em

Google made a big announcement to how it is changing its search. It said as of April 21, 2015, it will be using mobile‐friendliness as a ranking signal. Google says, “this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” How does this affect you and your business?

The first thing to do is look at your website or websites and find out if Google considers it/them mobile friendly. If not, that will be a problem come April 21. You want to start by taking Google’s Mobile‐Friendly Test. If you find out your website or blog doesn’t pass, you have three options. 1) You can usethird‐party software to make your site mobile‐friendly. For instance, if your blog is on a WordPress platform, you can go directly to that and download the user guide. It will take you step by step on how to make your site mobile‐friendly. 2) You can make your site mobile‐friendly and then dive into the technical details. Here, you’re basically taking on the job of a developer. If you can do it, great. If this is over your head…you may need to move on to step three. 3) You can hire someone to make your site mobile‐friendly. Yep, hire a developer to help you.

If none of these options are great, the last one is to build a completely new website that uses a mobile‐friendly platform, such as Tumblr, Google Sites, etc. Do your research first before you jump into building or hiring someone to build another site. Make sure it uses or has the ability to use a mobile‐friendly platform. For instance, with WordPress, the mobile‐friendliness depends on the theme, so it’s best to choose the right theme to align with search rankings.

This blog was inspired by an article on Google Webmaster Central Blog