Small Business Content Marketing: Is it Worth It?

As a small business with limited time and resources, you may be wondering if content marketing is really worth it? With larger companies that have greater funds and more employees, it may seem like an easier question for them to answer. But all companies, both large and small, can reap the benefits of content marketing, especially when new content is created consistently and promoted effectively.

For small businesses, your content will reflect your niche and will be a key driver for how prospective clients will find you online. Your content marketing strategy needs to focus on your target audience, the keywords those potential clients are using, the type of content you will create and how often, and how you will track your effectiveness (i.e. conversion tracking, etc.). These efforts will be worth your while when you see your traffic and sales increase.

Qseeker can help you create a content marketing and overall search engine marketing plan to drive the right customers to your small business online. If you have any questions, please contact Francis McGovern at 617-816-2969 for more information.

Cultivate an Inbound Marketing Strategy Targeted towards Customers Who Want to Find You

If you own a business, then you are probably familiar with “outbound marketing.” But is it providing the biggest marketing bang for the buck? It employs traditional marketing tactics that include print advertising, direct mail, sales calls, commercials and billboards. Although some of these strategies can be effective in the long run, these advertisements are often seen by many people who have no interest in your products or services, making it a costly effort. With “inbound marketing” however, marketing efforts focused on strategies such as keyword-optimized content, social media, blogging, search engine optimization and paid advertisements will organically attract those who are searching online for your product or service. As written in the article Inbound vs. Outbound Marketing – What’s Best for 2017?, “According to the article, SEO-generated inbound leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. Why? Inbound leads are coming from people who initiated a call or navigated to a website. They’re actively shopping and intend to make a purchase.”

As mentioned in our previous post here, now is the time to think about how you want to spend your marketing dollars in 2017. Qseeker can help you cultivate an inbound marketing effort focused on the customers who want to find you, providing you a greater return on your investment. Call Francis McGovern at 617-816-2969 for more information.

How to “Sell” Your Legal Services without Selling Out

In the past, individuals would often contact a lawyer using more traditional methods, such as yellow pages, referrals and word of mouth.  Now rather than location being listed in a phone book, law firms need to reach out and be proactive in obtaining new clients.  In a competitive marketplace law firms are coming to terms with the necessity of “selling” their services.  While it is a hard idea for many to grasp, it is a reality for successful practices.  When some think of selling, they picture television advertisements and over-the-top advertising strategies, which may seem out of place if it is not your style.  You need to be proud and confident about your services, and in some cases, shout it from the rooftops. Read more.