Optimize Your Location for SEO Success Before Expanding to Neighboring Markets

local_seoAt Qseeker, most companies that we work with want to focus their SEO efforts on a localized search area, and for good reason. Local SEO is key to successfully targeting markets and clients for businesses working in a certain area on the map. Sometimes, however, it is tempting for companies to want to expand their search engine marketing efforts immediately to neighboring towns and cities to maximize istock-528632096their client base. Although this strategy known as local content silos can be effective, it is important to make sure that you are first competitive and successful in your own “back yard”, as emphasized in this recent article in Search Engine Land. Optimize your proximity and location first, which will help boost your relevance and authority in the search engines. If expanding to other neighboring towns is your long-term goal, this will help set you up for success.

If you are interested in optimizing your local search engine optimization efforts or have questions, please contact Francis McGovern at 617-816-2969 for more information.

The Power of the Niche

At Qseeker we believe in the importance of the niche, that by understanding your very specific target market, you can succeed. You may feel that your small business and website is at an SEO disadvantage when competing with bigger sites, but there are strategies you can use to get more targeted and niche search engine traffic that the bigger sites just can’t do. On the SEO blog Moz.com, Rand Fishkin’s article, How Can Small Businesses/Websites Compete with Big Players in SEO?, describes just how small businesses and websites can use their smaller size to their advantage in their SEO efforts.

Fishkin goes on to explain that both the large sites and small sites have their own respective advantages, and that smaller businesses can be just as competitive in their search engine marketing if they focus on specific niches. For example, big sites tend to have better domain authority, quantity and diversity of external links, trustworthiness, financial resources and the ability to invest if and when something is a big priority. For smaller sites, they have the benefit of being able to switch directions and priority quickly due to less and smaller teams, the ability to be more creative, have a specific focus, and build their business around a particular niche.

To remain competitive, Fishkin lays out 5 ways small businesses can thrive and grow. First, focus on keywords that bigger sites are not or cannot compete on. This will require some analysis of specific target markets that you can specialize in. Also, build up your authority, trust and brand for your specific areas, which includes targeting content that is more indirect and does not take the same path to conversion as your larger competitors. Once you have targeted your specific keywords, strive to be the best resource by focusing more energy in those areas and developing more content than your larger competitors ever would. Lastly, build more direct and stronger relationships with those that will help boost your authenticity, trust and niche appeal.

Use your smaller size and website to your advantage and discover the SEO opportunities that you may be overlooking. Qseeker can help you do just that.

What to Share, Blogging Locally

Are you a business owner who runs a local business, and do you want to reach out to more potential customers or clients in your community? If so, you’re in luck for 2015. Google and other search engines are kicking it old school. After the Pigeon update, they have returned to ranking search in regard to traditional web-ranking factors. That means if you know what you’re doing in regard to blogging on your website, you have a much better chance for a top search ranking. In other words, if you want to be found on the first page of Google, you can learn the tools to do so.  Read More about Local SEO.