Local SEO for a Professional Service Provider with Multi-offices

Local Office Optimization is an important aspect of any local SEO program. We have worked with a number of firms that serve a specific geographic area. Businesses such as Attorneys, Professional Service Providers, Hospitality, Custom Home Construction etc. What’s important to remember is that you are “storytelling” the potential of that region. In order to position well you need to develop a content footprint for that region so that your site is considered relevant.

You want to make sure that you have a main landing page for each office that’s optimizing for the City or region name. For example in the Northeast people might reference a large Metropolitan region, whereas down in the southern states they might reference a county. Keep in mind you’re trying to paint a picture of all the amenities and features and benefits of that region, for example the easy commute, the great schools, the mountains and rivers, and the wildlife. Not only can you write about those geographic features and the benefits of living in that area but you can also help tell the story of the community and the news and events with each blog piece or social media piece. This can add a layer to your SEO and reinforce your strategy.

Optimize Your Location for SEO Success Before Expanding to Neighboring Markets

local_seoAt Qseeker, most companies that we work with want to focus their SEO efforts on a localized search area, and for good reason. Local SEO is key to successfully targeting markets and clients for businesses working in a certain area on the map. Sometimes, however, it is tempting for companies to want to expand their search engine marketing efforts immediately to neighboring towns and cities to maximize istock-528632096their client base. Although this strategy known as local content silos can be effective, it is important to make sure that you are first competitive and successful in your own “back yard”, as emphasized in this recent article in Search Engine Land. Optimize your proximity and location first, which will help boost your relevance and authority in the search engines. If expanding to other neighboring towns is your long-term goal, this will help set you up for success.

If you are interested in optimizing your local search engine optimization efforts or have questions, please contact Francis McGovern at 617-816-2969 for more information.

The Power of the Niche

At Qseeker we believe in the importance of the niche, that by understanding your very specific target market, you can succeed. You may feel that your small business and website is at an SEO disadvantage when competing with bigger sites, but there are strategies you can use to get more targeted and niche search engine traffic that the bigger sites just can’t do. On the SEO blog Moz.com, Rand Fishkin’s article, How Can Small Businesses/Websites Compete with Big Players in SEO?, describes just how small businesses and websites can use their smaller size to their advantage in their SEO efforts.

Fishkin goes on to explain that both the large sites and small sites have their own respective advantages, and that smaller businesses can be just as competitive in their search engine marketing if they focus on specific niches. For example, big sites tend to have better domain authority, quantity and diversity of external links, trustworthiness, financial resources and the ability to invest if and when something is a big priority. For smaller sites, they have the benefit of being able to switch directions and priority quickly due to less and smaller teams, the ability to be more creative, have a specific focus, and build their business around a particular niche.

To remain competitive, Fishkin lays out 5 ways small businesses can thrive and grow. First, focus on keywords that bigger sites are not or cannot compete on. This will require some analysis of specific target markets that you can specialize in. Also, build up your authority, trust and brand for your specific areas, which includes targeting content that is more indirect and does not take the same path to conversion as your larger competitors. Once you have targeted your specific keywords, strive to be the best resource by focusing more energy in those areas and developing more content than your larger competitors ever would. Lastly, build more direct and stronger relationships with those that will help boost your authenticity, trust and niche appeal.

Use your smaller size and website to your advantage and discover the SEO opportunities that you may be overlooking. Qseeker can help you do just that.

What Local Businesses Should Know About Mobile Websites

Local and small businesses believe they have the competitive edge if they have a mobile website. They do but however, in this day and age, that’s not enough. Mobile websites shouldn’t be just responsive, users should be able to navigate websites easily. When users have an experience where they are just scrolling through to try and find information, it is time consuming and complex. Instead, the business owner should ensure that any user, regardless of phone type, can go on his website and have a good experience. For example, Google Chrome’s mobile emulator will emulate your main website experience into mobile and create an easy-to-use navigation experience for the user.

Business owners also have to check if they are providing relevant information to users, but the key is, when these users are on the move. For example, can users access the location of the business, directions, and a map with one click? The best way to ensure these details is to see how the user experience is on each type of phone, including iPhone and Android. The business owner should ask herself these key questions: Can I easily access all the information I want quickly? Are my pages readable on the move? If action is required, such as making a purchase, is this easy to do? If the answer is “no” to any of these questions, it’s time to rework the website’s mobile friendliness. If the answer is “yes,” the business owner can rest assured the user is receiving the best experience possible and will be motivated to return to the site.

Mobile traffic details need to be measured. For example, the business owner must know the traffic details of mobile v. website v. tablet. These details include: bounce rates, conversion rates, and revenue—which are all vital to a small business. Google Analytics provides a mobile overview report that has all of this information. SearchEngineLand.com recommends another helpful strategy: “A benchmarking report allows you to see whether your website is on par with similar sites. Paying attention to conversions on mobile or points when users drop off can also help identify if a mobile website is effective.” For instance, if a business owner has a chimney sweeping website, he can see if other chimney sweeping sites or something similar are doing better or worse in regard to mobile friendliness.

At Qlocale.com, we are happy to help your website become mobile friendly and ensure the best user experience, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly or upgrade the user experience, please contact us at 617-816-2969 or use our contact form.

(Reference article: http://searchengineland.com/mobile-friendly-isnt-enough-local-businesses-3-pitfalls-avoid-recent-localu-hangout-223856)