Speaking at The Mass Bar Association – Avvo’s First Impression

Last month I had the chance to speak at The Mass Bar Association…. Content marketing specialist Kristen Lovett, and search engine optimization guru Francis McGovern will help you learn how to use online marketing target to new clients, enhance relationships with your existing clients, and raise your visibility. Read more…

Speaking at Suffolk University Law School

Earlier this month I had the chance to speak at Suffolk University Law School to a group of young law students who would be taking the bar and starting their careers as lawyers  in the following year.  I wanted to give them some good advice about Legal Marketing. read more….

Congratulations to Legal Marketer Katie Rutter

At Qlegal we like to recognize some of the great people working in the legal marketing field. One of the most talented, smart and easy to work with legal marketers in Boston is Katie Rutter of Katie Rutter consulting. Katie is the president-elect of the legal marketing association’s New England Chapter. Congratulations Katie! Read More

SEO & Your Law Firm Redesign – Looking Your Website in the Mirror!

Sometimes when we look in the mirror we like what we see. Sometimes. Other times maybe we know we need to make a change. We just want to look better.

Maybe it has been three years or 4 years or really 5 years or more since you have redesigned the firm’s website. What is it that made you decide to act now? Are you feeling pressure to do something? Why? What arbitrary clock has ticked enough so that you decided to act? Has it been too many times that you have thought to yourself – it just doesn’t look good enough? Well you know those are the quick judgements that your potential clients make too…

Read more about Law Firm Redesigns

Are You Feeling Lucky?

By nature we are all curious creatures. From a young age we find ourselves asking “Why?” as we attempt to make sense of the world around us.  A great question may leave us pondering the universe; it may puzzle or enchant us.  In law, it can be powerful tool when it comes to a cross-examination, a deposition, or even an initial interaction. But did you know that as of this past September, asking the right questions can improve your business like never before?

Well, you better believe it. Because on September 26th, 2013, on the eve of its Quinceañera, Google launched a new search algorithm called the Hummingbird. Named for the speed and accuracy of the small bird, the Hummingbird is meant to be ‘a more human way to interact with users and provide a more direct answer’ (according to Wikipedia).

The new algorithm, which impacts the results of 90% of searches, relies heavily on questions and conversational topics, unlike the old model which focused on keywords. How this works is Google looks at your search as a combination of words, allowing it to process your query like never before.

As one Entrepreneur article suggests, the goal is to provide results that actually answer the question at hand. It seems that the days of trial and error may finally be behind us. If you want something from Google, all you have to do is ask. 

So how can understanding Google’s Hummingbird model improve the online visibility for your law practice?

One of the best ways to improve online visibility for your law practice is to ask all of the right questions! This means optimize your website, start a blog, and set up a Q&A section that your clients can use as a point of reference. Once you start updating regularly and cross-promoting on social media, you will see the difference it makes.

Not only does actively posting strong, original content help your website pop up in search engines, but doing so empowers your client to get informed before your preliminary phone conversation.  It’s a win-win situation.

If you are determined to be one step ahead of your competition, take advantage of your communication skills, set up a compelling blog with original content, and use the new Google Hummingbird model to ensure that you’re the lawyer everybody’s asking about.

And if you don’t have time to do it, then it’s a good thing you’ve found the experts that do. Qlegal will tailor a strategy with your individual needs in mind to help you capitalize on the many clients already searching for you and your services today.

For SEO, blog, website, and marketing inquiries you can also email Lia Gurin directly at lia.gurin@qlegal.com

Law Firm Photoshoot with Brian Smith and Twin Lens Media

Just this past week Qlegal held another successful video shoot with Brian Smith and Brian Tortola. We have used Brian Smith for a number of legal photo and legal video projects in the past. Brian has been doing legal and corporate photography in Boston for a number of years and we have worked with him at Qlegal for over 4 years on many successful projects. Read more about this legal photoshoot in Boston.

The Best Defense is a Strong Offense in Legal Marketing and (Publishing)

If you are the chief marketing officer or managing partner of a law firm, you need to be proactive about how your firm deals with and responds to client issues, disagreements and negative client interactions. How can you take a strong stand and yet make sure that those disagreements don’t see the light of day? How does your firm’s reputation stand up under the light of Google?

In order to proactively step out ahead of any blips in your firm’s reputation, you need to monitor what’s being said and what’s being written. And, for all intents and purposes, you need to publish your firm’s story and how you want it to be told well in advance of anything negative. A smarter person than me once said, the worst time to ask for credit is when you need it. Don’t wait to launch a blog or social media site just to push down negative content in the search results. Be ready in case it ever does happen. Read more about legal marketing…

 

How to “Sell” Your Legal Services without Selling Out

In the past, individuals would often contact a lawyer using more traditional methods, such as yellow pages, referrals and word of mouth.  Now rather than location being listed in a phone book, law firms need to reach out and be proactive in obtaining new clients.  In a competitive marketplace law firms are coming to terms with the necessity of “selling” their services.  While it is a hard idea for many to grasp, it is a reality for successful practices.  When some think of selling, they picture television advertisements and over-the-top advertising strategies, which may seem out of place if it is not your style.  You need to be proud and confident about your services, and in some cases, shout it from the rooftops. Read more.

Qlegal Founder Talks Legal Marketing at Suffolk Law

This past February, Founder and President of Qlegal, Francis McGovern, spoke at Suffolk University Law School in Boston about the importance of marketing and search engine optimization in the legal profession.

Offered by the Center for Advanced Legal Studies, McGovern’s session was part of a day-long offering titled “Jumpstarting Your Practice: A Roadmap for Success.”  McGovern took part in a panel titled “Finding Clients, Working with Clients, Keeping Clients,” which was moderated by Eric J. Parker, who is currently on the board of the school.  Read more.

Note to Lawyers: Creating Your Quality

Trust, experience and results.

In Law, perception is everything. How the client sees you and how you are able to make the client see you is instrumental in engaging them. In order to connect with your clients you must impart trust, experience and your ability to get results.

These are the three main things a lawyer should focus their energy on with new clients. People need to be able to count on their lawyer and trust them to maintain their confidence and know that they have handled their type of issue before, and resolved the issue favorably for their clients. Read more about legal marketing on Qlegal.