Local SEO for a Professional Service Provider with Multi-offices

Local Office Optimization is an important aspect of any local SEO program. We have worked with a number of firms that serve a specific geographic area. Businesses such as Attorneys, Professional Service Providers, Hospitality, Custom Home Construction etc. What’s important to remember is that you are “storytelling” the potential of that region. In order to position well you need to develop a content footprint for that region so that your site is considered relevant.

You want to make sure that you have a main landing page for each office that’s optimizing for the City or region name. For example in the Northeast people might reference a large Metropolitan region, whereas down in the southern states they might reference a county. Keep in mind you’re trying to paint a picture of all the amenities and features and benefits of that region, for example the easy commute, the great schools, the mountains and rivers, and the wildlife. Not only can you write about those geographic features and the benefits of living in that area but you can also help tell the story of the community and the news and events with each blog piece or social media piece. This can add a layer to your SEO and reinforce your strategy.

Cultivate an Inbound Marketing Strategy Targeted towards Customers Who Want to Find You

If you own a business, then you are probably familiar with “outbound marketing.” But is it providing the biggest marketing bang for the buck? It employs traditional marketing tactics that include print advertising, direct mail, sales calls, commercials and billboards. Although some of these strategies can be effective in the long run, these advertisements are often seen by many people who have no interest in your products or services, making it a costly effort. With “inbound marketing” however, marketing efforts focused on strategies such as keyword-optimized content, social media, blogging, search engine optimization and paid advertisements will organically attract those who are searching online for your product or service. As written in the article Inbound vs. Outbound Marketing – What’s Best for 2017?, “According to the article, SEO-generated inbound leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. Why? Inbound leads are coming from people who initiated a call or navigated to a website. They’re actively shopping and intend to make a purchase.”

As mentioned in our previous post here, now is the time to think about how you want to spend your marketing dollars in 2017. Qseeker can help you cultivate an inbound marketing effort focused on the customers who want to find you, providing you a greater return on your investment. Call Francis McGovern at 617-816-2969 for more information.

Online Marketing: A Must for Small Businesses in 2017

As 2016 comes to a close, businesses are not only reflecting on the past year but also looking ahead to 2017, including analyzing their yearly budgets. In
particular, small businesses have more limited financial resources and need to be smart and efficient with their dollars. Every small business will have a marketing budget, and there is evidence and positive benefits why they should focus more of their dollars on online marketing in 2017.

A recent article on Search Engine Land, Why SMBs should spend more of their budget on online marketing in 2017, lists a few top reasons why online marketing should be given more focus in the marketing budgets of small businesses. First, as traditional advertising spend is falling, online marketing spend continues to rise. For your small business, this means that your competitors are most likely spending more on search engine optimization and search engine marketing because customers are increasingly searching online for products and services. Second, online marketing has a host of benefits, including a higher return on investment, being able to immediately track metrics to provide ongoing feedback, and the low cost of channels such as social media that can reach a larger audience than traditional means. Lastly, the article references a recent study of small businesses, and the results support the trend towards the need for a larger online marketing budget to gain a greater search engine presence and, in turn, more customers.

Contact Qseeker to help you understand how your small business can experience a higher return on investment when you focus on online marketing. Call Francis McGovern at 617-816-2969 for more information.

(image courtesy of jphotostyle.com)

A Picture is Worth a Thousand Words (and 3.3 Million Retweets)

It’s the feeling in the pit of your stomach as you climb the rollercoaster track. It’s the neurotransmitters that dance around your body when you meet a love interest for the very first time. It’s all the commercials you watch before Oscar Sunday and Ellen DeGeneres’ conviction when she tells 47 million viewers that she is about to produce the most retweeted photo of all time.

That feeling is anticipation, a major key to happiness and a vital tool in successful marketing.

Like many celebrities, DeGeneres spent the weeks leading up to The Oscars promoting the award ceremony and engaging potential viewers on social media. Once the event went live she told a few well-timed jokes, as hosts tend to do, and made her big announcement. DeGeneres informed America that on this night she would generate the most retweeted photo of all time. She repeated this idea throughout the three hour broadcast, molding the doubters into believers and the believers into supporters.

The hype that DeGeneres created caused the likes of Meryl Streep, Brad Pitt, Kevin Spacey, Bradley Copper, and Julia Roberts to join in on the group selfie. Cooper turned the Samsung Galaxy horizontally, pushed a button, and all of the sudden the dream became a reality. The photo immediately went viral on Twitter, boasting nearly three and a half million retweets. In just under one hour, the record previously held by Barack Obama’s account, had been broken.

DeGeneres’ achievement is a crucial lesson for all leaders, business owners, and visionaries. Successful marketing is all about building excitement, creating a buzz, and attracting outside support. If you have that great idea, and you have the support of your followers then there’s no telling just how much success you can anticipate.