Local SEO for a Professional Service Provider with Multi-offices

Local Office Optimization is an important aspect of any local SEO program. We have worked with a number of firms that serve a specific geographic area. Businesses such as Attorneys, Professional Service Providers, Hospitality, Custom Home Construction etc. What’s important to remember is that you are “storytelling” the potential of that region. In order to position well you need to develop a content footprint for that region so that your site is considered relevant.

You want to make sure that you have a main landing page for each office that’s optimizing for the City or region name. For example in the Northeast people might reference a large Metropolitan region, whereas down in the southern states they might reference a county. Keep in mind you’re trying to paint a picture of all the amenities and features and benefits of that region, for example the easy commute, the great schools, the mountains and rivers, and the wildlife. Not only can you write about those geographic features and the benefits of living in that area but you can also help tell the story of the community and the news and events with each blog piece or social media piece. This can add a layer to your SEO and reinforce your strategy.

Quick SEO – Tip Leveraging your sales team for SEO

Do you have members of your sales organization that specialize? Do they know a particular  product or service inside and out? Is there a certain type of deal that they are hunting down? They are doing everything they can to prospect and cultivate new leads. Everyday they may find nuggets of what customers want, what questions they have, what concerns they have. This is powerful information that can be used on your website. These customer insights can help uncover new keywords that could translate into a major deal. So ask your sales team to generate new keywords. No one has a better pulse on your customers.

The Eclipse and the Internet’s Silent Scream of Change

Annie Dillard’s Total Eclipse http://www.wnyc.org/story/annie-dillards-total-eclipse/ via @WNYC @NewYorker

Listening to Annie Dillard reading her amazing piece of writing from an earlier essay in the New Yorker, made me realize how life and business (and the Internet) in many ways can be like a Solar Eclipse. You don’t see the darkness coming, the change, the disruption, the application that can change the way you live and connect to the world. You can predict it, like the Eclipse, but you can’t control your reaction to it or the forces that come from change.

“The second before the sun went out, we saw a wall of dark shadow come speeding at us. We no sooner saw it than it was upon us…We saw the wall of shadow coming and screamed when it hit.”

Even when we realize change is upon us, we scream, we rail against the new way. Nothing really prepares you for the moment it comes. In the way that Claude Debussy said, “Music is the space between the notes,” life is made up of the silence between the screams.  It’s our reactions to the hard times and the changes that determine our direction in business and life.

It’s something to think about personally and professionally not only what’s coming (change for sure) but how can we steel ourselves against the shadows be they external or internal or the impact of that change? How can we be our own Eclipse? How can we innovate and rise to meet the challenges the world (and the Internet) will throw our way and do better and be better than before and be a light against the darkness.

Great Planet Money Podcast about Google Anti-trust Case in EU

I heard a great audio podcast that explained the case against Google and the case for Google. It goes into great detail and explains the founder of Foundem.com (a price comparison engine that was dropped from Google’s search engine almost entirely.) Listen for more here.

Speaking at The Mass Bar Association – Avvo’s First Impression

Last month I had the chance to speak at The Mass Bar Association…. Content marketing specialist Kristen Lovett, and search engine optimization guru Francis McGovern will help you learn how to use online marketing target to new clients, enhance relationships with your existing clients, and raise your visibility. Read more…

Speaking at Suffolk University Law School

Earlier this month I had the chance to speak at Suffolk University Law School to a group of young law students who would be taking the bar and starting their careers as lawyers  in the following year.  I wanted to give them some good advice about Legal Marketing. read more….

Small Business Content Marketing: Is it Worth It?

As a small business with limited time and resources, you may be wondering if content marketing is really worth it? With larger companies that have greater funds and more employees, it may seem like an easier question for them to answer. But all companies, both large and small, can reap the benefits of content marketing, especially when new content is created consistently and promoted effectively.

For small businesses, your content will reflect your niche and will be a key driver for how prospective clients will find you online. Your content marketing strategy needs to focus on your target audience, the keywords those potential clients are using, the type of content you will create and how often, and how you will track your effectiveness (i.e. conversion tracking, etc.). These efforts will be worth your while when you see your traffic and sales increase.

Qseeker can help you create a content marketing and overall search engine marketing plan to drive the right customers to your small business online. If you have any questions, please contact Francis McGovern at 617-816-2969 for more information.

Optimize Your Location for SEO Success Before Expanding to Neighboring Markets

local_seoAt Qseeker, most companies that we work with want to focus their SEO efforts on a localized search area, and for good reason. Local SEO is key to successfully targeting markets and clients for businesses working in a certain area on the map. Sometimes, however, it is tempting for companies to want to expand their search engine marketing efforts immediately to neighboring towns and cities to maximize istock-528632096their client base. Although this strategy known as local content silos can be effective, it is important to make sure that you are first competitive and successful in your own “back yard”, as emphasized in this recent article in Search Engine Land. Optimize your proximity and location first, which will help boost your relevance and authority in the search engines. If expanding to other neighboring towns is your long-term goal, this will help set you up for success.

If you are interested in optimizing your local search engine optimization efforts or have questions, please contact Francis McGovern at 617-816-2969 for more information.

Cultivate an Inbound Marketing Strategy Targeted towards Customers Who Want to Find You

If you own a business, then you are probably familiar with “outbound marketing.” But is it providing the biggest marketing bang for the buck? It employs traditional marketing tactics that include print advertising, direct mail, sales calls, commercials and billboards. Although some of these strategies can be effective in the long run, these advertisements are often seen by many people who have no interest in your products or services, making it a costly effort. With “inbound marketing” however, marketing efforts focused on strategies such as keyword-optimized content, social media, blogging, search engine optimization and paid advertisements will organically attract those who are searching online for your product or service. As written in the article Inbound vs. Outbound Marketing – What’s Best for 2017?, “According to the article, SEO-generated inbound leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. Why? Inbound leads are coming from people who initiated a call or navigated to a website. They’re actively shopping and intend to make a purchase.”

As mentioned in our previous post here, now is the time to think about how you want to spend your marketing dollars in 2017. Qseeker can help you cultivate an inbound marketing effort focused on the customers who want to find you, providing you a greater return on your investment. Call Francis McGovern at 617-816-2969 for more information.

Online Marketing: A Must for Small Businesses in 2017

As 2016 comes to a close, businesses are not only reflecting on the past year but also looking ahead to 2017, including analyzing their yearly budgets. In
particular, small businesses have more limited financial resources and need to be smart and efficient with their dollars. Every small business will have a marketing budget, and there is evidence and positive benefits why they should focus more of their dollars on online marketing in 2017.

A recent article on Search Engine Land, Why SMBs should spend more of their budget on online marketing in 2017, lists a few top reasons why online marketing should be given more focus in the marketing budgets of small businesses. First, as traditional advertising spend is falling, online marketing spend continues to rise. For your small business, this means that your competitors are most likely spending more on search engine optimization and search engine marketing because customers are increasingly searching online for products and services. Second, online marketing has a host of benefits, including a higher return on investment, being able to immediately track metrics to provide ongoing feedback, and the low cost of channels such as social media that can reach a larger audience than traditional means. Lastly, the article references a recent study of small businesses, and the results support the trend towards the need for a larger online marketing budget to gain a greater search engine presence and, in turn, more customers.

Contact Qseeker to help you understand how your small business can experience a higher return on investment when you focus on online marketing. Call Francis McGovern at 617-816-2969 for more information.

(image courtesy of jphotostyle.com)