The Quality You Seek

Process. Search. Strategy.

IMPROVING
THE QUALITY OF MARKETING

Cost effective analysis and strategy

Qseeker is an online marketing agency dedicated to improving the quality of marketing for our clients.

The Importance of a Social Media Stream

A social media stream is vital to increasing and maintaining business. You may be asking yourself, what is a social media stream? It is a combination of all the places you post on social media, such as Facebook, LinkedIn, Twitter, etc. Having this stream of constant updates is important because it connects your business with prospective clients and keeps you in contact with current clients. And it keeps your network of social sites fresh with content. So users can take the pulse of your business.

For example, if you own a brewery, you may use a hashtag on Twitter that has to do with beer brewing. That same hashtag may be used on Instagram, and some of the same followers may follow your business in both places. Hence you are creating a social media stream.

What makes a social media stream successful and effective is the consistency of each post or article on a social media site. For instance, if you are posting a well-written, well-thought-out article or post on Facebook, you want to maintain the same level on LinkedIn. The same rule applies to photos and videos, which should look clear and professional, even at the amateur level. Another successful element is timeliness. In this age of constant movement, no one cares what happened yesterday. Your followers want to know what is happening now, today, and in the future. Using the previous example of the brewery, it is vital that events are promoted on your social media stream and in consistent and different ways. For instance, on Instagram, you could post a photo of an upcoming, exciting new beer, while on Twitter you could quickly mention a beer quote. In both posts, you can link to the upcoming event, thus promoting it on your stream.

A recipe for success is to link to other resources that have interest and value. If you see a great article in a major online newspaper or website or you find a great video, link to it on your social media stream. For example, if you find a relevant and well-done article on the Huffington Post about breweries creating jobs, you can link to it on LinkedIn and add your own thoughts in the initial post.

Another aspect of the social media stream is that it helps to optimize your business’s website for key terms. The social sites are technically pages on popular websites and the links back to you main site can help with certain terms. This way, if someone catches or follows your social media stream, she or he can look up your website using key terms and find your business. If someone does a search for “IPA brewery Madison Wisconsin,” your brewery could come up on the first page of Google if you’ve optimized your website correctly. In turn, this is not only helping your business, it is helping the customer find what she or he is searching for. Then when the potential customer reaches your website, you can help her or him by telling your story with great content, a consistent social media stream, and updated events.

At Qseeker.com, we are happy to help optimize your website with key terms, and run a social media stream. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website get  more mobile friendly, and have it produce more leads then please contact us at 617-816-2969 or use our contact form.

What Makes a Quality Search Experience?

The user experience is of the utmost importance to Google. All the fancy, old ways of trying to trick Google through keywording and the use of content farms don’t work anymore. Google now ranks websites on the user experience and how user friendly the website comes across. The actual content of the website matters the most.

The user experience is subjective, especially when purchasing an item on a commerce site. For example, let’s say users type the keyword phrase “ballet slippers” in a Google search. When your site pops up in the search and they click on it, each user has a different need. For example, one user may be a mother who is searching for affordable ballet slippers for her child. But your site only has adult slippers, so the mother bounces back to Google quickly. Another example is a user who is looking for discounted, adult slippers, but you only carry top-of-the-line, expensive slippers. Again, the user bounces off your site. This proves that everyone has different needs; therefore, how does Google determine a quality search experience?

As SearchEngineLand.com says, the determining element is this: “You should treat the percentage of people that are satisfied with their visit to your page—and how that compares with the percent satisfaction people have with pages competing with you in the SERPs—as a ranking factor.” Basically, Google’s main priority is money. That probably doesn’t shock you. Imagine this: if Google keeps sending users to a commerce website they don’t like and they never buy, Google isn’t making money. Anything that impacts usage and revenue is vital for Google and its dominance on the web, hence why it puts so much emphasis on it. Google tracks when a user has a short click to a website, or when the user stays on the site for a second and bounces back to the Google search. Vice-versa, Google also tracks when a user stays on a page and doesn’t return to the search. Additionally, design is a major determining factor as well. The website design must show trust, privacy when purchasing or submitting information, and product specification.

At Qseeker.com, we are happy to help your website move up in the search engine rankings, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.

Google App Indexing

Google is all about being “mobile friendly” these days. Ever since it rolled out this update, website developers and owners have been scrambling to make their sites mobile friendly. For a site to be mobile friendly means it must adhere to the standards of being used on a smartphone. This algorithm scared many in the […]

Continue reading...

Now On Tap, Google

What’s on tap for Google? Glad you asked. No, it’s not the craft beer Google employees gulp down during happy hour. It’s the Google Now On Tap feature on the Android smartphone. Here’s how it works: Tap and hold the phone’s Home button and that will bring up Google Now Cards, no matter if you’re using your mobile […]

Continue reading...

Mobilegeddon, Does It Exist?

Mobilegeddon is upon us. What does that mean? Well, if your website is not considered mobile-friendly by Google, you are, allegedly, going to be negatively affected in search engine rankings. In other words, if your website isn’t user friendly on a smart phone, beware: your site may be lost in Google-space. This update rolled out a couple weeks […]

Continue reading...

Your Website Architecture, Is it Good?

Have you ever asked yourself this question: Is my website architecture good? Let’s back up. Firstly, what is “website architecture”? It refers to an approach to the design and planning of websites that involves technical, aesthetic, and functional criteria. Like traditional architecture, the focus is on the user and on user requirements. If you don’t have good architecture, […]

Continue reading...

Google Punishing Interstitial Pages

How annoying is it when all you want to do is click on a product or link and be led to the right page…but you find yourself faced with an interstitial page? An “interstitial” is set up so the user can perform a certain action, such as downloading an app or signing up for the website. In […]

Continue reading...

Google’s Mobile-Friendly Algorithm To Roll Out Over a Week

Another fun algorithm from Google, but this one seems long overdue. If your website is not “mobile friendly,” that will drastically affect its ranking in the search engine of Google. It actually makes sense in regard to how users search these days. Many users have abandoned computers and laptops for the convenience of searching on their smartphones. Therefore, […]

Continue reading...

How to Make a Website Mobile Friendly

Why is it so important to make a website mobile-friendly? You may look at your website and say, “it looks just fine.” However, it’s now crucial that your website is mobile friendly, because Google will begin to judge a website’s search engine ranking on its mobile friendliness. This change will occur in April 2015. The first step to […]

Continue reading...

Why Google Is All About App Indexing?

Google announced in late February that “we will begin to use information from indexed apps as a factor in ranking for signed‐in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.” Let’s talk about app indexing and break it down in layman’s terms. App indexing allows […]

Continue reading...