The Quality You Seek

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IMPROVING
THE QUALITY OF MARKETING

Cost effective analysis and strategy

Qseeker is an online marketing agency dedicated to improving the quality of marketing for our clients.

Google App Indexing

Google is all about being “mobile friendly” these days. Ever since it rolled out this update, website developers and owners have been scrambling to make their sites mobile friendly. For a site to be mobile friendly means it must adhere to the standards of being used on a smartphone. This algorithm scared many in the tech community, but it was necessary, because most people now use their smartphones to look up everything. When Google rolled out the mobile-friendly algorithm, everyone thought, “whew, we’re done!” but that wasn’t so. Google had a plan all along, and the mobile-friendly element was only half of the rollout. Therefore, enter: app indexing.

Google announced: “We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.” Google defines app indexing like so: “App Indexing lets Google index apps just like websites. Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app.” In other words, if you do a Google search on a smartphone, the search results won’t include just web pages, but also relevant content that is within an app.

For instance, let’s say you’re doing a Google search on your Android smartphone. The most relevant content for your movie query is located in the IMDb app. Therefore, it will provide the link to the IMDB website and app. As Google once declared, “Sometimes the best answer is in an app.”

This idea of app indexing brings up some questions for the future. What happens to a company that doesn’t have an Android app? Will it be punished in regard to search results, especially if it’s a small company? And how will Google index other elements in the future? These are all questions to consider when building an app or website.

At Qseeker.com, we are happy to help your website be more accessible in Google’s new feature, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.

Now On Tap, Google

What’s on tap for Google? Glad you asked. No, it’s not the craft beer Google employees gulp down during happy hour. It’s the Google Now On Tap feature on the Android smartphone. Here’s how it works: Tap and hold the phone’s Home button and that will bring up Google Now Cards, no matter if you’re using your mobile browser or in an app. Google provides specific examples. Example one is let’s say you’re reading an email with movie title X in it. If you tap and hold the Home button that will bring up the Google Now Card about the movie. Links would include the movie’s IMDB profile, YouTube video or trailer, and more.

Another example is let’s say your friend wants to meet you at a restaurant. He texts you the info with the restaurant name within the text. You would tap and hold the Home button, and that would bring up review sites of the restaurant, such as OpenTable. In other words, when you tap and hold the Home button, you, the user, are telling Google you need help with something. Interestingly enough, Google also reports that if you tap on a picture, information will be brought up. However, it’s unclear whether this can be done straight from the photo or via the Home button.

And if you don’t want to access the Google Now Cards, you can also say “Okay Google” to ask a question from your phone as well. The thought behind Now On Tap has three elements: understanding context, providing answers, and helping users take action. Time will tell if users like Now On Tap, which will be released on the Android system later this year.

At Qseeker, we are happy to help your website be more accessible in Google’s new feature, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.

Mobilegeddon, Does It Exist?

Mobilegeddon is upon us. What does that mean? Well, if your website is not considered mobile-friendly by Google, you are, allegedly, going to be negatively affected in search engine rankings. In other words, if your website isn’t user friendly on a smart phone, beware: your site may be lost in Google-space. This update rolled out a couple weeks […]

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Your Website Architecture, Is it Good?

Have you ever asked yourself this question: Is my website architecture good? Let’s back up. Firstly, what is “website architecture”? It refers to an approach to the design and planning of websites that involves technical, aesthetic, and functional criteria. Like traditional architecture, the focus is on the user and on user requirements. If you don’t have good architecture, […]

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Google Punishing Interstitial Pages

How annoying is it when all you want to do is click on a product or link and be led to the right page…but you find yourself faced with an interstitial page? An “interstitial” is set up so the user can perform a certain action, such as downloading an app or signing up for the website. In […]

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Google’s Mobile-Friendly Algorithm To Roll Out Over a Week

Another fun algorithm from Google, but this one seems long overdue. If your website is not “mobile friendly,” that will drastically affect its ranking in the search engine of Google. It actually makes sense in regard to how users search these days. Many users have abandoned computers and laptops for the convenience of searching on their smartphones. Therefore, […]

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How to Make a Website Mobile Friendly

Why is it so important to make a website mobile-friendly? You may look at your website and say, “it looks just fine.” However, it’s now crucial that your website is mobile friendly, because Google will begin to judge a website’s search engine ranking on its mobile friendliness. This change will occur in April 2015. The first step to […]

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Why Google Is All About App Indexing?

Google announced in late February that “we will begin to use information from indexed apps as a factor in ranking for signed‐in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.” Let’s talk about app indexing and break it down in layman’s terms. App indexing allows […]

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Mobile‐Friendly Search Results, Gotta Have ‘Em

Google made a big announcement to how it is changing its search. It said as of April 21, 2015, it will be using mobile‐friendliness as a ranking signal. Google says, “this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” How does this affect you and your business? […]

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What to Share, Blogging Locally

Are you a business owner who runs a local business, and do you want to reach out to more potential customers or clients in your community? If so, you’re in luck for 2015. Google and other search engines are kicking it old school. After the Pigeon update, they have returned to ranking search in regard […]

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