The Quality You Seek

Process. Search. Strategy.

IMPROVING
THE QUALITY OF MARKETING

Cost effective analysis and strategy

Qseeker is an online marketing agency dedicated to improving the quality of marketing for our clients.

Local SEO for a Professional Service Provider with Multi-offices

Local Office Optimization is an important aspect of any local SEO program. We have worked with a number of firms that serve a specific geographic area. Businesses such as Attorneys, Professional Service Providers, Hospitality, Custom Home Construction etc. What’s important to remember is that you are “storytelling” the potential of that region. In order to position well you need to develop a content footprint for that region so that your site is considered relevant.

You want to make sure that you have a main landing page for each office that’s optimizing for the City or region name. For example in the Northeast people might reference a large Metropolitan region, whereas down in the southern states they might reference a county. Keep in mind you’re trying to paint a picture of all the amenities and features and benefits of that region, for example the easy commute, the great schools, the mountains and rivers, and the wildlife. Not only can you write about those geographic features and the benefits of living in that area but you can also help tell the story of the community and the news and events with each blog piece or social media piece. This can add a layer to your SEO and reinforce your strategy.

Quick SEO – Tip Leveraging your sales team for SEO

Do you have members of your sales organization that specialize? Do they know a particular  product or service inside and out? Is there a certain type of deal that they are hunting down? They are doing everything they can to prospect and cultivate new leads. Everyday they may find nuggets of what customers want, what questions they have, what concerns they have. This is powerful information that can be used on your website. These customer insights can help uncover new keywords that could translate into a major deal. So ask your sales team to generate new keywords. No one has a better pulse on your customers.

The Eclipse and the Internet’s Silent Scream of Change

Annie Dillard’s Total Eclipse http://www.wnyc.org/story/annie-dillards-total-eclipse/ via @WNYC @NewYorker Listening to Annie Dillard reading her amazing piece of writing from an earlier essay in the New Yorker, made me realize how life and business (and the Internet) in many ways can be like a Solar Eclipse. You don’t see the darkness coming, the change, the disruption, the […]

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Great Planet Money Podcast about Google Anti-trust Case in EU

I heard a great audio podcast that explained the case against Google and the case for Google. It goes into great detail and explains the founder of Foundem.com (a price comparison engine that was dropped from Google’s search engine almost entirely.) Listen for more here.

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Speaking at The Mass Bar Association – Avvo’s First Impression

Last month I had the chance to speak at The Mass Bar Association…. Content marketing specialist Kristen Lovett, and search engine optimization guru Francis McGovern will help you learn how to use online marketing target to new clients, enhance relationships with your existing clients, and raise your visibility. Read more…

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Speaking at Suffolk University Law School

Earlier this month I had the chance to speak at Suffolk University Law School to a group of young law students who would be taking the bar and starting their careers as lawyers  in the following year.  I wanted to give them some good advice about Legal Marketing. read more….

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Small Business Content Marketing: Is it Worth It?

As a small business with limited time and resources, you may be wondering if content marketing is really worth it? With larger companies that have greater funds and more employees, it may seem like an easier question for them to answer. But all companies, both large and small, can reap the benefits of content marketing, […]

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Optimize Your Location for SEO Success Before Expanding to Neighboring Markets

At Qseeker, most companies that we work with want to focus their SEO efforts on a localized search area, and for good reason. Local SEO is key to successfully targeting markets and clients for businesses working in a certain area on the map. Sometimes, however, it is tempting for companies to want to expand their […]

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Cultivate an Inbound Marketing Strategy Targeted towards Customers Who Want to Find You

If you own a business, then you are probably familiar with “outbound marketing.” But is it providing the biggest marketing bang for the buck? It employs traditional marketing tactics that include print advertising, direct mail, sales calls, commercials and billboards. Although some of these strategies can be effective in the long run, these advertisements are […]

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Online Marketing: A Must for Small Businesses in 2017

As 2016 comes to a close, businesses are not only reflecting on the past year but also looking ahead to 2017, including analyzing their yearly budgets. In particular, small businesses have more limited financial resources and need to be smart and efficient with their dollars. Every small business will have a marketing budget, and there […]

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