The Quality You Seek

Process. Search. Strategy.

IMPROVING
THE QUALITY OF MARKETING

Cost effective analysis and strategy

Qseeker is an online marketing agency dedicated to improving the quality of marketing for our clients.

What Local Businesses Should Know About Mobile Websites

Local and small businesses believe they have the competitive edge if they have a mobile website. They do but however, in this day and age, that’s not enough. Mobile websites shouldn’t be just responsive, users should be able to navigate websites easily. When users have an experience where they are just scrolling through to try and find information, it is time consuming and complex. Instead, the business owner should ensure that any user, regardless of phone type, can go on his website and have a good experience. For example, Google Chrome’s mobile emulator will emulate your main website experience into mobile and create an easy-to-use navigation experience for the user.

Business owners also have to check if they are providing relevant information to users, but the key is, when these users are on the move. For example, can users access the location of the business, directions, and a map with one click? The best way to ensure these details is to see how the user experience is on each type of phone, including iPhone and Android. The business owner should ask herself these key questions: Can I easily access all the information I want quickly? Are my pages readable on the move? If action is required, such as making a purchase, is this easy to do? If the answer is “no” to any of these questions, it’s time to rework the website’s mobile friendliness. If the answer is “yes,” the business owner can rest assured the user is receiving the best experience possible and will be motivated to return to the site.

Mobile traffic details need to be measured. For example, the business owner must know the traffic details of mobile v. website v. tablet. These details include: bounce rates, conversion rates, and revenue—which are all vital to a small business. Google Analytics provides a mobile overview report that has all of this information. SearchEngineLand.com recommends another helpful strategy: “A benchmarking report allows you to see whether your website is on par with similar sites. Paying attention to conversions on mobile or points when users drop off can also help identify if a mobile website is effective.” For instance, if a business owner has a chimney sweeping website, he can see if other chimney sweeping sites or something similar are doing better or worse in regard to mobile friendliness.

At Qlocale.com, we are happy to help your website become mobile friendly and ensure the best user experience, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly or upgrade the user experience, please contact us at 617-816-2969 or use our contact form.

(Reference article: http://searchengineland.com/mobile-friendly-isnt-enough-local-businesses-3-pitfalls-avoid-recent-localu-hangout-223856)

 

SEO Isn’t Dead, It’s Just More Competitive as The Paying Field Shrinks The Organic Playing Field

Last year Priceline.com CEO Paul Hennessy raised several eyebrows when at the end of a speech he said that in terms of Google, it is a “paid world.” In other words, in the Google searches, the results that appear first are paid advertisements, or those advertisers who pay Google. Organic content is being shoved down in the search results. However, Hennessey did not agree that Google is a monopoly; instead, he announced, “As far as SEO [Search Engine Optimization] is, my view on that is it’s more of a desktop thought because as the devices get smaller and smaller and smaller, the number of choices from an SEO perspective on mobile decline dramatically.”

Meanwhile, Hennessy’s fellow cohorts share a similar sentiment with the CEO of Gogobot saying that “SEO is dying” and the managing director at Trivago claiming that the importance of SEO is diminishing. Trivago is well known in the industry to have built its model on SEO. So where does that leave SEO in general?

Francis McGovern, CEO of Qseeker, agrees and contends that SEO is becoming more competitive. To ensure that quality, organic content reaches the top page of Google, a business must employ a strategic and lasting SEO campaign. SEO is an art that requires endurance, knowhow and strategy. And in regard to niche markets, such as in travel, SEO is more competitive but flourishing especially when the “paying field” shrinks the organic playing field.

For example, if a small business owner runs safari trips to Kenya, that is a niche travel market. The owner has a good chance of being on the first page of Google…if he employs the correct SEO practices. Then he can dominate this niche. Also, in regard to travel products, if a business owner markets a backpacker’s backpack that is lightweight and perfect for traveling in Western Europe in particular, that is also a niche. Travelers searching for this type of backpack could easily find the company in a Google search, but you really need to be targeting very specific terms across a niche and be out producing competitors to position at the top.

As Travis Katz, founder and CEO of Gogobot, reports on Skift.com, “Google knows what they are doing constitutes a bad user experience. Their own data tell them so. In fact, in 2012, they rolled out a penalty to punish sites with too many ads above the fold…So what do they do on their own site? Tons of ads, no visible content.” What Katz discusses is true: users want quality, organic search results. That is why SEO is so vital still to niche markets.

At Qseeker.com, we enjoy helping niche businesses with SEO strategy and implementation. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to incorporate SEO practices into your niche business, please contact us at 617-816-2969 or use our contact form.

 

The Importance of a Social Media Stream

A social media stream is vital to increasing and maintaining business. You may be asking yourself, what is a social media stream? It is a combination of all the places you post on social media, such as Facebook, LinkedIn, Twitter, etc. Having this stream of constant updates is important because it connects your business with […]

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What Makes a Quality Search Experience?

The user experience is of the utmost importance to Google. All the fancy, old ways of trying to trick Google through keywording and the use of content farms don’t work anymore. Google now ranks websites on the user experience and how user friendly the website comes across. The actual content of the website matters the […]

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Google App Indexing

Google is all about being “mobile friendly” these days. Ever since it rolled out this update, website developers and owners have been scrambling to make their sites mobile friendly. For a site to be mobile friendly means it must adhere to the standards of being used on a smartphone. This algorithm scared many in the […]

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Now On Tap, Google

What’s on tap for Google? Glad you asked. No, it’s not the craft beer Google employees gulp down during happy hour. It’s the Google Now On Tap feature on the Android smartphone. Here’s how it works: Tap and hold the phone’s Home button and that will bring up Google Now Cards, no matter if you’re using your mobile […]

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Mobilegeddon, Does It Exist?

Mobilegeddon is upon us. What does that mean? Well, if your website is not considered mobile-friendly by Google, you are, allegedly, going to be negatively affected in search engine rankings. In other words, if your website isn’t user friendly on a smart phone, beware: your site may be lost in Google-space. This update rolled out a couple weeks […]

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Your Website Architecture, Is it Good?

Have you ever asked yourself this question: Is my website architecture good? Let’s back up. Firstly, what is “website architecture”? It refers to an approach to the design and planning of websites that involves technical, aesthetic, and functional criteria. Like traditional architecture, the focus is on the user and on user requirements. If you don’t have good architecture, […]

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Google Punishing Interstitial Pages

How annoying is it when all you want to do is click on a product or link and be led to the right page…but you find yourself faced with an interstitial page? An “interstitial” is set up so the user can perform a certain action, such as downloading an app or signing up for the website. In […]

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Google’s Mobile-Friendly Algorithm To Roll Out Over a Week

Another fun algorithm from Google, but this one seems long overdue. If your website is not “mobile friendly,” that will drastically affect its ranking in the search engine of Google. It actually makes sense in regard to how users search these days. Many users have abandoned computers and laptops for the convenience of searching on their smartphones. Therefore, […]

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